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The problem
A good book is only the beginning.
Readers have to discover it.
They have to trust it.
They have to understand why it is for them.
They have to make the purchase.
And ideally, they have to remember the author when the next book arrives.
That's why we don't treat marketing as a collection of disconnected tasks.
How Atomic Shelf works
Discover → Trust → Convert → Retain → Repeat
Discover
Video finds the readers. Short-form content puts the book in front of genre-relevant audiences.
Trust
Reviews make the click worthwhile. ARC campaigns create social proof and reduce uncertainty.
Convert
The listing earns the sale. Copy, keywords, A+ content, and storefront presentation turn interest into buyers.
Retain
Reader lists make the relationship repeatable. StoryPals gives you a direct reader relationship you keep.
Repeat
The next book starts with readers you already earned. The goal is a readership, not one sale.
What we do
One system, ten kinds of work.
Every service has a role in the reader journey above. Here's the introduction — the Services page has the detail.
Short-form video
Genre-matched TikTok, Reels, and Shorts content that puts your book in front of the right readers.
ARC review campaigns
Complimentary copies matched to genre-relevant readers, in exchange for honest, independent reviews.
Listing optimisation
Rewritten copy, keywords, and A+ content that turn a click into a sale.
Preorder campaigns
A structured countdown that builds momentum before launch day.
Free-promotion campaigns
Limited free-download windows that widen your reader base and lift visibility.
Reader-list building
StoryPals turns one-time readers into a list you own.
Amazon advertising
Managed ad spend on Amazon DSP, layered on top of organic content.
Audience retargeting
Segmented retargeting that brings interested readers back to finish the purchase.
Reader ecosystem
A long-term home for your readers to follow you between releases.
Audiobook marketing
Discovery campaigns for an audiobook that already exists, whoever produced it. Audiobook content, community promotion, and cross-format discovery.
Where are you right now?
Find your starting point.
I need more readers.
For authors who have a book but need discovery.
See the Spark plan →I have readers, but sales are inconsistent.
For authors who need a stronger system around existing attention.
See the Foundation plan →I have a launch coming.
For authors who need coordinated pre-launch and launch support.
See the Momentum plan →I have a backlist.
For authors who want a repeatable readership across multiple books.
See the Growth plan →I already run ads.
For authors who need stronger foundations and better conversion around paid traffic.
See the Starter plan →Before you choose
Know what happens after you say yes.
A useful campaign starts with a clear baseline, a defined first step, and an honest view of what the work can and cannot control.
We start with the book you actually have. We look at its genre, listing, release timing, existing audience, and the readers you want to reach before recommending a plan.
What you receive: clear deliverables, a defined working window, regular performance signals, and a next-step recommendation based on what the data says — not a promise that every book will perform the same way.
What to expect
The first 90 days.
Build the foundation
- Establish positioning
- Prepare content
- Improve assets
- Begin discovery
- Establish baseline metrics
Build momentum
- Increase consistency
- Identify what resonates
- Strengthen social proof
- Improve conversion points
- Expand reader acquisition
Measure what works
- Compare against baseline
- Identify strongest channels
- Improve weak points
- Strengthen repeatable acquisition
- Determine next priorities
The first month establishes the foundation. The following months give the work enough time to learn, compound, and improve.
Beyond one book
We go beyond marketing books — we aim to build lasting reader relationships.
StoryPals
The reader ecosystem for children's books and families — built for how young readers (and their parents) discover a next favorite.
Plans
Pick the level. See exactly what it costs.
Every price below comes from one place — no page on this site is allowed to invent its own numbers.
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Running a full catalogue or need a bespoke campaign structure? Ask about Surge & Orbit — dedicated team or custom seat, custom pricing.
Our commitment
We don't promise that every book will explode overnight. Publishing doesn't work that way — and neither does building a readership.
What we do promise is that we'll do the work we've committed to, measure what happens, and stay accountable for the outcome.
If we fall short of the work, delivery, or agreed commitments on our side, we'll make it right — at our cost.
If the results show that something needs to change, we explain what we are seeing, adjust the plan, and stay involved until the work is back on track.
We commit to doing the work, learning from the results, and improving it as we go.
FAQ
Questions authors actually ask.
Your book deserves meaningful attention.
It needs more of the right readers. See which plan fits where you are today.